Published on 08/07/25
Pictured above: Croii’s vision at the heart of software journeys
“Croii” translates to ‘Heart’ or ‘Core’. For our brand, this means becoming the heart of your software journey — offering complete convenience at every step. It represents our long-term vision to be central to how you browse, book, manage, and pay across daily services.
Croii started as a pen-and-paper idea in 2018 — a simpler way to view and manage all utility bills like gas and electricity from one place. Our early unique selling point was the introduction of Buy Now, Pay Later for essential services — giving people breathing room during tough financial moments.
Over time, the idea evolved. What if the same system could also support appointments, small business tools, and more? It wasn’t just about bills anymore — it was about becoming an all-in-one hub for modern life. Every aspect has since been carefully studied and designed, laying the groundwork for Croii’s growing suite of future-facing software.
Today, Croii is launching into early-phase industries like Health & Beauty, aiming to perfect customer satisfaction, reach product-market fit, and generate strong early revenue. This is only phase one — a long-term project we expect to span decades.
Our mission is simple: to provide humans with complete convenience on their software journey.
We envision a world where everyday people manage everything — bookings, payments, schedules — from one single, beautifully designed platform. Forget juggling 10+ apps, logins, interfaces, and support teams. The future we see is unified and simple.
Today’s software users demand more — and rightly so. But we believe the next demand will be: “Why do I need another app for that?” We’ve been building for this mindset since 2018, and everything we do is grounded in observing how people interact with tech.
Our first-phase industry launch is now live, and we’re continuously learning. Each new feature, service, or product reflects real-world feedback and evolving human behavior.
We’re building a team that thrives on innovation and embraces the fun (and chaos) of scaling something bold. For those excited about the vision, we’re always curious to hear from you.
Want to collaborate, learn more, or simply share your thoughts?
Email us at info@croii.co.uk. We’re all ears.
